Holiday H5 development is a favorite theme of major companies and brands. Today, I would like to share with you some very creative mother’s day H5 cases.
Some things cannot be expressed in words, such as the love for mothers. I believe that few people will often say to their mothers: I love you. This is also because Chinese people are too shy. Since there is no way to express the love for mothers in words, perhaps the following Mother’s Day H5 cases are a good way to express them!
Case 1: Show love with action on Mother’s Day
interactive cartoon
Brand owner: Dingcheng · Fu Gui Garden
Call on everyone to show love with actions on Mother’s Day. At the beginning of H5, it is a scene of a community, and then take the elevator, select a floor to enter the scene, start to help mother clean up, and choose a bouquet to give to mother after completion, expressing love for mother. In the entire H5 scene, the four characters “Welcome Home” appear all the time. This is also the feeling that Fu Guiyuan wants to show. Corresponding to the concept of its own products, H5 also showed its own products at the end to achieve the marketing purpose.
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Case 2: Who broke her heart
manga style
Brand owner: Liuguifu Jewelry
Using scene-based design, the daily life of mothers and children is shown through comics. The plots of comics are also completely drawn from the scenes in everyone’s daily life, which makes the plot more immersive. During the display of the comics, there is a detail that is set up very well, that is, according to the development of the plot, the color of the comics gradually evolves from dark blue to brownish red, which makes people feel more and more warm. Of course, the excellent and thoughtful copywriting It is also an indispensable factor for this H5, leading the development of the comic plot through the switching of copywriting, directly hitting people’s hearts.
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Case 3: How much love is there for mother
quiz test
Brand owner: Xiaomi
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Case 4: After transferring this H5, go to spend the holidays with my mother
video animation
Brand owner: Haier
Taking the mothers on the “Far From Unfilial Children” spacecraft, leaving the earth and sailing to Mars as the lead of the story, it shows that the young masters and ladies who “usually dislike their mother’s nagging, stretch their hands for food and open their mouths” after leaving their mothers to take care of them. The phenomenon of being unable to take care of oneself. H5 runs through the whole animation with a soprano song. The excellent animation and lyrics copy make the whole H5 style very unique.
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Case 5: Who is the one who misses mother the most
Graphic display class
Brand owner: Tencent
By answering a series of questions, the three people who miss their mother the most are finally screened out, and then they choose “who is the person who misses their mother the most”. Among the three, only “Little X” knows her mother best, and it would be wrong to choose others. However, the system marked “Little X” as a liar through the way he usually cares for his mother, and then Tencent’s big financial security, telling the love for his mother by writing code.
Finally, there are two buttons. Click “Guard Mom” to pay attention to Tencent’s financial security, and click “Send Warmth” to share with Moments or friends. Through this form, the love for mothers is expressed, and the purpose of product exposure and promotion is also achieved.
H5 is introduced in the form of multiple-choice questions. It seems to be a simple choice, but in fact each option is thought-provoking, and each question may be a detail that is easily overlooked in our daily life. This is also done very well.
